Discuss whether a push or pull strategy will be used

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Q. Branding, Pricing and Distribution

Write a four to five (4-5) page paper in which you:

1. Create the domestic and global product branding strategy.

2. Find out and detail the optimum pricing strategy.

3. Explain how your pricing strategy supports your branding strategy.

4. Prepare a distribution channel analysis categorizing the wholesaler, distributor and retailer relationships (comprise any e-Commerce as well).

5. Discuss whether a push or pull strategy will be used, justify your rationale.

6. Explain how the distribution strategy fits the product / service, target market and overall marketing strategy for the corporation

 

Reference no: EM1384596

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