Discuss what you would do and give reasons

Assignment Help Microeconomics

Reference no: EM132154347

Question: As a sales manager for a major pharmaceuticals company, you've been asked to promote a new drug that costs $2,500 per dose. You've read the reports saying that the drug is only 1 percent more effective than an alternative drug that costs less than $625 per dose. Your boss who is the vice president of sales wants you to promote the $2,500-per-dose drug aggressively. He reminds you that if you don't, lives could be lost that might have been saved with that 1 percent increase in the drug's effectiveness. In 30-75 words, discuss what you would do and give reasons to defend your choice.

Reference no: EM132154347

Questions Cloud

What advice you might give tim : You're a career counselor for Tim, an air conditioner unit installer who is depressed because he sees his career as going nowhere. He never really set any goals

What kind of concrete functions of ppps : What is the origins of partnerships? How private sector involvement increase in the provision of infracture-related services? How the evolution of the PPP.

Activities occurs during procurement planning : Which of the following activities occurs during procurement planning?

Discuss how you will deal with the problems : You have recently become a head Honcho in a small public organization. As HH you are concerned for the following reasons: your department heads are resistant.

Discuss what you would do and give reasons : As a sales manager for a major pharmaceuticals company, you've been asked to promote a new drug that costs $2,500 per dose. You've read the reports saying that.

Find the long run equilibrium price and quantity : Suppose that there are 100 consumers in the economy with identical preferences over good x and y described by the following utility function.

Understanding different cultures-traditions and languages : How important do you communication and understanding different cultures, traditions, languages, and customs are?

What is the purpose of gap analysis : What is the purpose of gap analysis? What is meant by the phrase “Cannot Test 100% of Everything”?

How the difference in factor prices affects the mix of input : Assume the firm wants to make the same quantity, regardless of where it is located. Show in a figure how the difference in factor prices affects the mix.

User Account

All Pages