Discuss what types of data would need to be collected

Assignment Help Business Management

Reference no: EM133769325

Assignment: Big Data Analytics

Instruction

Below are the two questions. Need an in-depth response for those questions covering all the questions mentioned. Provide real world examples. Feel free to mention graphs or tables wherever needed.

Question I

Watch the following video: What is Predictive Analytics?

Using information given in the video, think of a business that may use data to apply predictive analytics to make business operations decisions. Discuss what types of data would need to be collected, how that information would be gathered, and how the relationships between those data would be identified and used. Think of and share how these same concepts may be applied in your current or a past job role.

Question II

Select a large retail business, and in a 4 pages paper, address how an analytical customer relationship management (CRM) tool may help with customer churn prediction models as described in the reading and in the linked videos. How would business leaders utilize data gathered about their customers to customize and target advertising? How would prediction models help in decision-making regarding promotions to offer or other methods to help retain customers and reduce churn?

Reference no: EM133769325

Questions Cloud

How well the selected community functions : Comparing local data with city, county, state, and national data, you will be able to determine how well the selected community functions

What is the organization trying to accomplish : What is the organization trying to accomplish or change? Is it simply about preserving culture and ethnicity, or is it addressing a need that exists

Discuss some of the benefits of the technologies : Discuss some of the benefits of these technologies but also some of the perils. What are you concerned about when it comes to AI and machine learning?

Has a single story ever been told about you : Has a single story ever been told about you? How did you know? How did it make you feel? Have you ever told a single story? What did you do? How did you come

Discuss what types of data would need to be collected : Discuss what types of data would need to be collected, how that information would be gathered and how the relationships between those data would be identified.

Find a media campaign that you think has contributed : Find a media campaign that you think has contributed to widespread changes in social thinking. Briefly describe the media campaign (include relevant pictures

You will begin working on your e-Portfolio : You will begin working on your e-Portfolio. You will submit a portion of your portfolio for the weekly assignment.

Emergency department by abulance : The client, a 6-week-old infant, is brought to the emergency department (ED) by abulance, accompanied by a parent.

What imagery is, what senses does imagery involve : What imagery is, what senses does imagery involve, when it is used (pre-practice and pre-competition and in-performance), and why it is important

User Account

All Pages