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Questions -
1. "Choose an industry and then use the library or the Internet to find data from secondary sources that will be highly useful in developing a marketing plan."
Start thinking of the industry that relates to the idea you will execute in your business plan so that you get ahead on the research you will need later on.
2. "Find a marketing strategy that is being used now that you believe will be ineffective. Be prepared to justify your answer."
Think of products/services/companies you've heard of, or look up online, and discuss what the strategy is and why you believe it will be ineffective.
Prepare a paper describing the essential tools and/or elements you would use to combat resistance to organizational change. Be sure to address: The role of shared diagnosis, The importance of mutual engagement, The use of consultants/change agents
Prepare a 1-page overview that distills the themes and imperatives from your case study and the National Southwest Border Counternarcotics (NSWBCN) Strategy analysis, providing an integrated and comprehensive summary of your research.
For General Motors, 2009 was a year to remember. A global recession-triggering massive layoffs, widespread unemployment, and faltering consumer confidence-sent.
Statoil of Norway's Arbitrage. Statoil, the national oil company of Norway, is a large, sophisticated, and active participant in both the currency.
Some marketers consider benefit segmentation as the segmentation approach most consistent with the marketing concept. Do you agree or disagree with this view? Why?
Describe a situation from your past in which some-one treated you with disrespect or mistrust. How did you respond?
The Appendix at the end of this chapter introduces various aspects of a career in marketing, such as types of marketing jobs, pay scales, preparation for interviewing, and what to expect the first year on the job.
Describe how the major industries of 1) Vacation in Australia and New Zealand 2) Cosmetic and 3) Pre-cooked food are affected by the effects of the demographic trends-Present longer life span of senior citizen
State A dumps its raw, unprocessed sewage into the sea, thereby killing much of the marine life along its coastline and the coastlines of its neighbors.
If you have worked in an organisation with international operations, reflect on whether your experience leads you to agree or disagree with the ideas.
Develop an example BCG Matrix for a company that has three divisions with revenues of 4, 8, and 12 and profits of 5, 3, and 2, respectively.
Describe the three phases of the life history curve. Reliability programs have been used to prolong the lives of tornado sirens that signal the approach of bad weather. Describe a tornado siren in terms of the definition of reliability
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