Reference no: EM132323978

Assignment: 1. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

• Provide a brief introduction of the Honda Car Company .

• Discuss what pricing objectives you would consider for your product/service.

• Identify the pricing objective and strategy you will ultimately choose and explain why.

Reference: Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF) "5 Marketing KPIs You Cannot Measure but Should Care About" - Nicole Rodrigues

2. Perceived Value

Not all benefits or costs can be quantified in dollars. A product's aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.

• Provide a brief introduction of Honda Car Company .

• Discuss ways you can improve perceived customer value.

• Analyze how psychological motives help shape emotional benefits and customer perceptions of value.

• Analyze how the personality of an endorser shapes the emotional benefits of the product.

Reference: Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF) "5 Marketing KPIs You Cannot Measure but Should Care About" - Nicole Rodrigues