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Discuss what price modifications might be offered

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Reference no: EM133739837

Homework: Services Marketing Plan- The 4 Ps of Marketing Essay

Based on the idea of the DanceSpace

Consider the following items when writing this homework:

A. Product: Provide specific details on the features and benefits of the service offering(s).

B. Place: How will the service be offered to customers? Will customers visit the service company, will the service company go to the customer, or will the service be provided remotely? If customers will visit the service company, provide details related to the service location selection. What intermediaries will be used as part of the service company's distribution plan?

C. Promotion: How will the service offering be communicated to potential customers? What elements of the promotional mix (i.e., advertising, sales promotion, public relations, personal selling, and direct marketing) will be used? How will the promotional mix communicate the service benefits, especially when many services are intangible in nature?

D. Price: What is the basis for pricing (e.g., completing a task, admission to a service, time-based, consumption of physical resources, distance-based)? What price will be charged for the service(s) offered? Discuss what price modifications might be offered (i.e., bundled services, contractual discounts, speed of service desired, dynamic pricing). How do the prices charged compare to the competition? Who will collect customer payments and how, when, and where will customers pay?

Reference no: EM133739837

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