Reference no: EM132833210

Discuss what potential sources of error might be associated with the following surveys:

• In a survey of frequent fliers ages 50 and older, researchers concluded that price does not significantly impact airline travel. Only 25% of the respondents check off price as the most important consideration in determining where and how they travel, while 35% rated price as unimportant.
• Researchers who must conduct a 45-minute personal interview decide that they will offer $25 to each respondent because they believe that people who will sell their opinions are more typical than someone who will talk to a stranger for 45 minutes.
• A survey comes with a water hardness packet to test the water's hardness in a respondent's home. The packet includes a color chart and a plastic strip to dip into hot water. The respondent is instructed in six steps on how to compare the plastic strip's color with the color chart that indicates water hardness.

Important: Be sure to include in-text citations and peer-reviewed references in your discussion post.

Following the passage of the Tax Cuts Act by the US Congress in late 2017, several large corporations announced employee bonuses and other incentives to their employees as a good-faith gesture of passing on parts of the tax gains to employees. In early 2018, United Airlines offered a lottery system of employee rewards and incentives instead of the more traditional employee bonus package. However, United Airlines' plan quickly backfired and resulted in public humiliation for its top executives. Based on the information discussed in Chapter 6 of Zikmund textbook:

If you were tasked with researching to recommend United Airlines on its bonus

• Develop a problem statement using proper research terminologies?
• Develop a purpose statement for your research
• Determine the unit of analysis to be studied.
• Determine the relevant variables of the study.
• List a few (at least two) research questions that will guide you to study the problem and find managerial solutions.

Make sure to include in-text citations and peer-reviewed references.