Discuss what is meant by price transparency in health care

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Reference no: EM132292532

Case : Assignment Overview

The determining factors of health care prices in the United States is dependent upon both market and non-market factors, administrative costs, personnel and equipment cost, geographical location, and a host of other factors. Nonetheless, setting an appropriate price for health care services within an organization is vital and a key part of marketing.

Case Assignment

Review the following article:

Maguire, A. (n.d.). 6 different pricing strategies: Which is right for your business?

Six different types of marketing pricing strategies are mentioned in the above article. In a 3- to 4-page paper, complete the following:

Rank each of the 6 pricing strategies in order of the effectiveness for health care (where 1 identifies the most effective strategy to use in health care).

Provide a detailed overview of each of the 6 pricing strategies, discussing their positives/negatives as it applies to health care.

Discuss what is meant by "Price Transparency" in health care, and its effects.

Assignment Expectations

Conduct additional research to gather sufficient information support your analysis.

Limit your response to a maximum of 4 pages (not including title and reference pages).

Support your analysis with peer-reviewed/scholarly articles, with at least 4 references. Use the following link for additional information on how to recognize peer-reviewed journals

SLP (assignment 2)

This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:

Identify four Marketing and Promotion Strategies (i.e., Advertising - Printed media vs. Television advertisements, etc.).

For each of the strategies, explain the significance to your organization.

Note: The bolded words above should be the section headings in your marketing plan.

After the completion of the final section, your marketing plan content should be between 9 - 13 pages.

Your final marketing plan should include the following:

Title Page

Include the name of the organization and type.

Table of Contents

List all the contents of the marketing plan in the order that they appear, citing relevant page numbers, including appendices if applicable.

Figures and Diagrams

The page number of your SWOT diagram should be listed here. If you used any additional tables, graphs, and/or diagrams, list them on this page citing relevant page numbers.

Cover Letter

This letter (no longer than a page) should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your organization attain overall success in the future.

Contents of Marketing Plan - The following headings and subheadings should be in your final marketing plan:

Geographical Location

Historical Background

Marketing Goals & Objectives

Market Analysis

Environment Analysis

Political & Legal

Social & Cultural

Consumer Analysis

SWOT

Strengths

Weaknesses

Opportunities

Threats

Marketing & Promotion Strategies

The final section of your Marketing Plan should be your Reference Page.

Reference no: EM132292532

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