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Assignment:
1.) Discuss what is meant by international marketing, why international marketing is so important in today's times due to the growth of emerging markets, and why firms should enter international markets. Please substantiate your answers with suitable examples.
2.) What is culture? Why is culture so important in international marketing? Can firms choose to overlook cultural aspects when entering international markets? Why or why not? Please substantiate your answer with suitable examples not already covered in class or the group discussion.
3.) Discuss the various market entry modes as outlined in Chapter 9. Why are these market entry modes so important? Is one better than the other? Why or why not? Please provide suitable examples to substantiate your answers.
4.) Counterfeit goods and intellectual property violations of patents are very common in international marketing. According to you, what should firms do to stop these unethical practices. What would be the role of World Trade Organization (WTO) in this process? Please provide examples.
5.) The post-COVID 19 international marketing world would look very different from what we have seen earlier. According to you, what would be the impact on emerging markets? How do you think firms can compete in this market when consumers have been so badly impacted with job losses and lower incomes? What is the role of ecommerce and digital marketing in this process? Please provide examples.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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