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In your own words, discuss what is meant by a gray market. How do gray markets affect international marketing practices? Conduct an Internet search and find articles that discuss the issue of internatioal gray markets. Summarize what you discovered.
What is the marketing value in having a database with customer information? How can this data be used to create relationships with customers? Provide an example of a company you believe is using customer data well in their marketing efforts.
This task requires you to analyze the likelihood and impacts of the risks you have identified and evaluate and prioritise them for treatment. Use the information gathered in previous parts and also the case study given complete the given tasks.
Assume you are a manager of a large heavy equipment manufacturing company. Your company currently outsources the manufacturing of a specialized piece of equipment to a firm in another country. Discuss the ethics of continuing to do business with this..
How can organizational design contribute to competitive advantage? Describe how a strong organizational culture leads to transparency, ethics, and to competitive advantage within a company.
The demand on physician services is quite price inelastic. If a physician determines to increase the price per visit by 10%,
Walmart, Ikea, McDonald's and Southwest Airlines adopted the business practice of minimizing costs to pass the savings on to customers, and have advertised their companies as the low-cost leaders in their respective industries. What other options do ..
Assume the role of a consultant advising a benefits manager for a local telecommunications organization. The company is self-funded and has 25,000 employees, dependents, and retirees eligible for health benefits. The employees are currently enroll..
Offwego Airlines has a daily flight from Chicago to Las Vegas. On average, 18 ticket holderscancel their reservations at the last minute, so the company intentionally overbooks the flight.Cancellations can be described by a normal distribution with a..
Discuss an instance when you identified a weakness in the skill set in an employee (or in yourself ). If you had limited financial resources, where would you look for training to close the gap on these skill sets
On Super Bowl Sunday advertisers will spend up $5 million or more for 30 seconds of advertising time. The TV ads reach over 100 million viewers, internationally. What is your opinion of this and why? Plus, cite from at least one article that relates ..
What type of challenges faced by many leaders of firms that have been forced to downsize lately. How do leaders continue to engage their employees in the face of layoffs and bad financial news?
Ruth Lee is planning a surprise party for Thomas Lee. She has decided to serve shish kebob. The recipe that she is using calls for two pineapple chunks for each shrimp. She plans to size the kebobs so that each has three shrimp. Based on past experie..
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