Discuss what factors might be influencing organization

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Reference no: EM133165714

Organizational culture includes a combination of the organization's self-concept and lifestyle with its ways of operating. Organizational culture is influenced by internal and external factors (described as the organization's firmographics) much like a consumer is. Pick two organizations that have different organizational cultures and describe each of them. Discuss what factors might be influencing each organization's culture. How do these factors influence marketing strategies?

Textbook: Mothersbaugh, D. (2019).Consumer Behaviour: Building marketing strategy. 14th ed. McGraw-Hill Higher Education, US.

Reference no: EM133165714

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