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Discuss what does andrew mean by quote

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The following quote is from your text: "You can't be 5% or 10% better than the competition. You have to be 10 times better. There's a huge lethargy factor - you don't get people to change their bank account, or whatever you're trying to get them to change, if you're 10% better; you've got to be 10 times better." Andrew Anker Venture Capitalist.

Q: What does Andrew mean by this quote? How can you make your business 10 times better than the competition?

Reference no: EM131681771

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