Discuss what created the problem in the test market

Assignment Help Operation Management

Reference no: EM13224335

Pepsi A.M. was positioned as a coffee substitute. In one test market, Pepsi A.M. was introduced onto a university campus. It was both an immense hit and a total failure. The product always sold out of the vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined. In terms of levels of categorization, discuss what created the problem in the test market.

Reference no: EM13224335

Questions Cloud

What is the revenue for domestic and foreign producers : If foreign producers can sell in the domestic market, what is the equilibrium price What is the equilibrium quantity? How much is sold by domestic and foreign producers, respectively What is the revenue for domestic and foreign producers, respecti..

Find the standard time and the percentage of workers : If the PR (perfomace rating) of the individual is 97% and the allowance is 0.75 mintues, find the standard time and the percentage of workers eho will be able to finish the job within the specified time.

Explain copper sulfate is needed to contain : What volume of a 0.23 M solution of copper sulfate is needed to contain 3.21 millimoles of copper sulfate?

How do social enterprises create and capture value : How can we create a demonstrably equitable way of sharing mutually created value between the social enterprise/social business and its micro-entrepreneurs?

Discuss what created the problem in the test market : The product always sold out of the vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined. In terms of levels of categorization, discuss what created the problem in the test market.

Obtain the size of the current balance of a random sample : A researcher is interested in the size of the current balance of credit card holders. To estimate this, he obtains the size of the current balance of a random sample of 25 credit card holders. A 90% confidence interval for the mean current balance..

Explain what is the molar mass of c2 h6 o : 1.3 grams of the non-electrolyte C2 H6 O is dissolved in water and the freezing point of the solution is found to be -0.80C. (a) What is the molar mass of C2 H6 O?

Explain the idea of an antifestival and provide an example : Explain the idea of an antifestival and provide an example [not mentioned in your textbook] of an antifestival. How do marketers impact antifestivals?

Explain the concept of co-consumers and relate : Explain the concept of co-consumers and relate why it is important to marketers. Give an example not discussed in your textbook.

User Account

All Pages