Reference no: EM133248069
Question 1. Privacy Issues has been a major concern among Internet Users. Discuss what are the ways for us to prevent the breach of information on the Internet.
Question 2. Read the article below carefully. Then, answer the questions below:
There are various ways in which marketers can tackle data privacy issues. The core concern of the users here is if the information is misused, one needs to be a bit open to the public about
how the data is collected and circulated.
The digital marketing landscape is constantly changing. People know to refuse cookies, and mobile ad IDs are disappearing. Consumer habits also change. Many people start using private browsing modes regularly.
Others turn to Virtual Private Networks (VPN) to become more private and anonymous online. Essentially, a VPN for PC can fight against IP-based tracking and minimize the effects of techniques like geotargeting. Furthermore, Virtual Private Network apps have also become an essential tool for smartphones since we take them anywhere with us.
Question: Online marketers often collect information from users on the Internet. Discuss how can marketers help to tackle privacy issues.