User Account

All Pages

Discuss various perspectives of consumer decision-making

Assignment Help Marketing Management
Reference no: EM131963659

Question: CB CASE STUDY ASSIGNMENT

One of the ways that you can put the knowledge you are obtaining in consumer behavior (CB) into practice is through reviewing a case and analyzing the customer's decision-making. After reading Chapters 11-13 in the Babin & Harris text, review the case "Consumer Confidence: Preparation Pays Off" on pp. 284-285 and respond to the following:

Decision-making Process:

1. Based on the various perspectives of consumer decision-making, what type of shopper is Maya and why?

2. Apply the consumer decision-making process stages to Maya's actions as a consumer, or describe Maya's actions within the framework of the consumer decision-making process.

Evaluation:

1. Is Maya utilizing the affect-based or attribute-based evaluation process? Justify your answer.

2. Based on the information provided in the case, what are the determinants of the evaluative criteria that Maya is using? Explain each in detail.

Decision rule:

1. Which decision rule (compensatory or noncompensatory) is Maya utilizing in her car-buying process? Support your answer.

Faith and Practice:

1. How does the instruction in Proverbs 15:22 and Proverbs 24:6 apply to Maya's situation?

2. How might the automobile companies benefit from understanding Maya's decision-making process?

3. How could the automobile companies use the above CB techniques (decision-making process, evaluation, decision rule) in order to improve customer satisfaction, add value to the product and increase sales?

Your submission must be at least 1,000 words and include at least 2 scholarly sources in addition to the Bible. You must also include an introduction and conclusion with a title page and reference page that comply with APA formatting requirements.

Information related to above question is enclosed below:

Attachment:- ConsumerConfidencePreparationPaysOff.rar

Reference no: EM131963659

Questions Cloud

Analyze major security concepts in modern operating systems : Analyze the major security concepts in modern operating systems. Evaluate the basic security issues in OS design and implementation.
What would be your return on this investment : If you bought a bond right after it made its 23rd coupon payment and held it until maturity, what would be your return on this investment?
Analyze potential operating system based cyber attacks : Analyze potential operating system based cyber attacks. Characterize the bad actors that might perform operating system based cyber attacks.
How much ram memory is there on the simulated computer : How much RAM memory is there on the simulated computer? Your program receives number in bytes (no kilobytes or words). I can enter any number up to 4000000000.
Discuss various perspectives of consumer decision-making : Based on the various perspectives of consumer decision-making, what type of shopper is Maya and why? Apply the consumer decision-making process stages.
What is the company federal income tax bill for the year : What is the company's federal income tax bill for the year?
Find expiration day payoff to seller : Find expiration day payoff (ignore the proceeds of initial sale) to a seller of
What are the advantages of branding globally : What Are Some Of The Disadvantages And Advantages Of Branding Globally ? 5 pages, This paper is a research paper, 2 scholar articles and 3 public articles.
Identify the potential breaches of the pmi ethical standards : Identify the potential breaches of the Project Management Institute (PMI) ethical standards by the Project team.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd