Discuss various levels and types of strategies the firm use

Assignment Help Business Management

Reference no: EM133467154

Homework: PPT on Business

In this homework, you are to use the corporation "Southwest Airlines". You will prepare an executive-level PowerPoint presentation that could be delivered to the board of directors.

This homework requires the use of three or more quality resources, including your textbook. Use any or all of the following resources to conduct research on the chosen corporation:

1. The corporation's website.
2. Public filings from the Securities and Exchange Commission's Filings & Forms page.
3. Strayer University's online databases.
4. The Nexis Uni database.
5. Other credible sources, such as the corporation's annual report, will often provide insights that other resources may not include.
6. It is expected that you will use your textbook as a resource for this homework.

Task

Use the template to develop an 8 to 12 slides PowerPoint presentation with speaker notes and appropriate graphics. This presentation should be prepared for the board of directors of the corporation and is based only on your homework and the following:

• Step A: Create a SWOT analysis for Southwest Airlines to determine its major strengths, weaknesses, opportunities, and threats.

• Step B: Based on the SWOT analysis, outline a strategy for Southwest Airlines to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

• Step C: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

• Step D: Outline a communications plan Southwest Airlines could use to make the strategies you recommend above known to all stakeholders.

• Step E: Assess efforts by Southwest Airlines to be a responsible (ethical) corporate citizen and the impact on the corporation's bottom line. Provide specific examples to support your response.

Reference no: EM133467154

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