Discuss two types of media methods you could use

Assignment Help Marketing Management

Reference no: EM133198000 , Length: Wrod Count: 700 words

Assignment: Promotion & the Product Life Cycle Paper

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Task

Create a minimum 700 words product strategy in Microsoft Word. Complete the following:

Select a product strategy.

Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

Discuss two types of media methods you could use to highlight your product or service.

Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

1. Address three elements of the following product and promotion list:
2. Integrated marketing communication
3. Advertising strategy/objectives
4. Push and pull
5. Media strategy
6. Advertising execution
7. Direct marketing
8. Public relations/strategies
9. Positioning

The plan will be a continuation of the global or multi-regional company you chose and will be incorporated into your overall marketing plan.

Reference no: EM133198000

Questions Cloud

Determines the amino acid sequence in proteins : Bio 105-Eastern Shore Community College-Determines the amino acid sequence in proteins and explain the basic techniques used to manipulate genetic materials.

How has the organization leading the crowdsourcing utilized : How has the organization leading the crowdsourcing utilized consumers to help build its organization?

Create a project plan for the board of directors : Your first task is to create a project plan for the Board of Directors in Microsoft Word or Excel. The project outline is essential for documenting

Newborn babies be required to have genetic testing : Should all newborn babies be required to have genetic (DNA) testing to identify any and all future health issues?

Discuss two types of media methods you could use : MKT 571 University of Maine. Discuss two types of media methods you could use to highlight your product or service.

How do you think investors could discipline themselves : Mental Mistakes of Active Investors Paper - How do you think investors could discipline themselves so that they don't make these behavioral mistakes

Morphologies of fungi-what does dimorphic mean : Grossmont Cuyamaca Community College District-What are the 2 basic morphologies of fungi? What does dimorphic mean?

Describe the terms death rate and life expectancy : University of Central Florida - In your own words, describe the terms "death rate", "life expectancy", "immigration" and "emigration".

How you can analyze arguments on both sides : How you can analyze arguments on both sides and is the most important skill you will learn. The application is normally paragraphs long

User Account

All Pages