Discuss two types of media methods

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Reference no: EM132481698

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

Question 1: Select a product strategy.

Question 2: Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

Question 3: Discuss two types of media methods you could use to highlight your product or service.

Question 4: Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Address three elements of the following product and promotion list:

Integrated marketing communication
Advertising strategy/objectives
Push and pull
Media strategy
Advertising execution
Direct marketing
Public relations/strategies
Positioning

Reference no: EM132481698

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