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Discuss two types of media methods

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Reference no: EM132424036

Create a 5 to 7-minute Microsoft PowerPoint Presentation for the company you have chosen in Week 2.

Complete the following:

  • Select a product strategy.
  • Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
  • Discuss two types of media methods you could use to highlight your product or service.
  • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
  • Address three elements of the following product and promotion list:
  • Integrated marketing communication
  • Advertising strategy/objectives
  • Push and pull
  • Media strategy
  • Advertising execution
  • Direct marketing
  • Public relations/strategies
  • Positioning

Note: Charts/graphs/tables are highly recommend.

Format your references according to APA guidelines.

Reference no: EM132424036

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