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Discuss two reasons why a purely low price strategy

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KIA Motors is currently adopting a cost-leadership strategy in the automobile industry by offering several reasonably-priced models. Discuss two reasons why a purely low price strategy may be risky for the company in the long-run. Also, suggest an approach that the company could use to build more differentiation without impacting operational costs significantly, providing relevant explanations.

Reference no: EM13224454

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