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QUESTION 1. The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change. Discuss two internal sources and two external sources that will create strategic change within an organization. Use a real-life company as an example to support your discussion. QUESTION 2. Companies are becoming increasingly global as worldwide competition increases. There are a variety of different modes in which a company can enter foreign markets. Select one of them and discuss what is involved as well as the disadvantages and advantages of pursuing that particular mode. If you were to put together a start-up company and decided that you wanted to participate in the international market, which mode would you select and why?
What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.
What is your overall attitude toward marketing research?- Do you think it is a beneficial activity from a consumer's perspective?
Explain the reasons employees join unions - Describe the process by which unions organize employees and gain recognition as their bargaining agent.
You are required to identify at least two social influences that are relevant to the consumers of your firm or the firm you intend to work fo.
Describe the role of the Federal Open Market Committee of the Federal Reserve in the United States, and describe the tools available to the Federal Reserve to influence the nation's money supply.
Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into. - How does Disney's cross-platform franchising help create sustainable competitive advantage?
Are there any benefits or negative side effects of technology in business that have not been mentioned? -Discuss.
Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences. Identify 1-2 strengths Target has in comparison to Walmart.
"How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2007 BMW?"
She has also given the information in the following table (top next page). How would you assess this proposal from marketing? Would the projected change in ROA justify the inventory investment?
Explain why you think the research question is relevant to the organization and why the particular methodology is suited to the question and the company.
Do they mention that they use the GRI framework? Did they tell you what version they used - What was some of the important sustainability information that they used
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