Discuss three significant pressures on brand advertising

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Question: Discuss three significant pressures on brand advertising to localize its communication strategy

  • Culture: Messages in one country may fail in another.
  • Advertising regulations can be a restriction
  • Brand awareness level differs across countries
  • Competitive structure differs across countries
  • Lifestyle may not resonate
  • Influence model may be different
  • Differences in humor
  • Tactical executions & promotions

 

Reference no: EM133323865

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