Reference no: EM132757884

1. Consider the implementation of a new service. What are some of the criteria you would use to design it? What needs from the customer would you consider?

2. Explain how intellectual property rights protect a service brand.

3. Compare and contrast the four approaches to service system design: production-line, customer as co-producer, customer contact, and information empowerment.

4. How can CRM be implemented at an organization you are familiar with to help draw clients to your services?

5. Differentiate four organizational control systems for employee empowerment.

6. Describe how the elements of the service profit chain lead to revenue growth and profitability.

7. Compare the attention to aesthetics in restaurants that you have visited. How did the different environments affect your mood?

8. Describe the impact of the "servicescape" on the behavior of customers and employees.

9. Identify and discuss the three environmental dimensions of services capes.