Discuss three communication strategies

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Reference no: EM133248822

Assignment:

LEARNING UNIT: CORPORATE SOCIAL RESPONSIBILITY PROGRAMMES

QUESTION 1

You are employed at Tendi (Pty) Limited as a public relations director. The company has mining operations in South Africa and Namibia. It has been at loggerheads with local communities and environmental groups over its business practices in the Limpopo province of South Africa. Local communities are not happy that most of the company's employees are not locals. Moreover, environmental groups claim that its operations are not environmentally friendly. To deal with the environmental and social concerns of its stakeholders, the company is in the process of developing its corporate social responsibility (CSR) strategy. As the public relations director, mention five issues that should feature in its environmental CSR programme and five issues for its social corporate social responsibility (CSR) programme.

LEARNING: CSR COMMUNICATION

QUESTION 2. Identify and, in your own words, discuss three communication strategies that an organisation can use to communicate about CSR.

QUESTION 3. Mention attributes of a good public relations CSR communication programme. Provide examples to illustrate your answer.

Reference no: EM133248822

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