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Discuss thenbspeight elements of the services marketing

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Reference no: EM13346777

Discuss the eight elements of the services marketing mix of United Overseas Bank

Relate them to the retail/consumer products/services of the bank.

  • Product element
  • Place and time
  • Process
  • Productivity and quality
  • People
  • Promotion and education
  • Physical evidence
  • Price and user costs

 

Reference no: EM13346777

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