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Discuss the eight elements of the services marketing mix of United Overseas Bank
Relate them to the retail/consumer products/services of the bank.
What value are you creating with this product and which of Michael Porter's basic strategies, covered in this week's lectures, will you use to market this product?
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Develop a set of marketing objectives that enable Bounce Fitness to utilise or improve its SWOT analysis - requires you to devise a strategy to market the Case Study situation for Bounce fitness. To achive this, include the following in your marketi..
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