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Discuss their private label branding strategy

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Reference no: EM131652306

Private Label (also called store, house or distributor branding) has become very popular in retailing today. In fact, 1 in every 5 products sold in the US are Private Label brands. Wal-Mart’s Private Label business encompasses over 10 Private Label brands (George, Great Value, Equate, Danskin, OP, Sam’s Choice, Ol’ Roy, Dr. Thunder, White Stag, Parent’s Choice, and no boundaries), discuss their Private Label branding strategy, and discuss how their Private Label brands offer consumers a lower priced alternative to national brands.

Reference no: EM131652306

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