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1. Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you on any level? Give a specific example.
2. In what generational cohort do you belong-Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tool.
3. Kotler and Keller's Marketing Insight "When Less Is More" details Royal Phillips Electronics discovery that their products were difficult to use (p. 339). Discuss the last product or service you purchased that did not perform or deliver as expected, the result of your frustration, and your willingness to purchase this product again.
Illustrate what happened in the case, cause/impact/outcome.
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At the end of 2008, why does Microsoft have a competitive disadvantage in the search market, how this disadvantage is likely to evolve, what are Microsoft's objectives in the search market and how Microsoft can best pursue those objectives.
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Find the major political and risks associated with investing in a foreign country.
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