Discuss the various types of digital marketing initiatives

Assignment Help Management Theories

Reference no: EM133316031

Task

Discuss the various types of digital marketing initiatives of a contemporary business (preferably in Australia) and present the following:

a) Introduction- Discuss the concept of Digital Marketing.

b) Discuss the background of the industry the proposed business is in.

c) Discuss the background of the business and product/service concerned.

d) Online marketplace /website of the business.

e) Email marketing of the business.

f) SMS marketing of the business.

g) Search engine marketing of the business

h) Social media marketing of the business

i) Using YouTube as a tool for market promotion of the business

j) Online review of the business

k) Recommendation and conclusion.

Reference no: EM133316031

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