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INSTRUCTIONS:
Step 1: Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
Step 2: Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Step 3: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
Step 4: Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
Step 5: Assess efforts by the corporation to be a responsible (ethical) corporate citizen and the impact on the corporation's bottom line. Provide specific examples to support your response.
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