Reference no: EM133508478
Case Study: Impact of Financial Technology (Fintech) on Traditional Banking: A Comparative Study of Consumer Preferences and Adoption Rates - A Comparison Between Kenya and the UK
Below is the abstract for the above thesis. Could you modify so it includes the below
description of the study's background, purpose, methods, results, and conclusions
The financial world is undergoing major transformations fuelled by the proliferation of financial technology (fintech). This thesis looks at the adoption of fintech and its disruptive impact on the traditional banking sector, with a focus on customer preferences. The thesis will attempt to look at a comparative analysis of the fintech landscape, tracing its emergence from conventional banking practices in two distinct and distant realms: Kenya and the United Kingdom (UK).
The thesis will attempt to identify not only the commonalities and divergences but will also look into what informs consumer preferences.
The first part of the paper gives the research's premise, rationale, and objectives. It gives a snapshot of the Kenyan and UK fintech landscapes.
Question 1: The literature review will be a scholarly exploration, that will look at existing literature and discuss the confluence of fintech and traditional banking. It will shed light on the regulatory frameworks shaping the industry in Kenya and the UK.
Question 2: The final chapters will combine the research findings and discuss the various influences for the adoption of financial technology and some of the blockers. It will also look at what lies ahead for the future of fintech adoption and will provide recommendations.