Reference no: EM133190472

Question 1 :

(a) Set up a system to describe the commercial gain of a technology through the expense of research and development phase, and the financial return during its vital life. Explain how it can be used by the managers to shift to the new technology.

(b) Analyse the factors affecting the overall technological strategic plan within a particular organization.

(c) Discuss the various clusters of customers and potential customers who can contribute to the identification of future opportunities and evaluation of emerging concepts or goods.

Question 2 :

(a) The new managing director of XX Company communicates the goals and vision of the company with clarity to his managers and encourages team members to reach the goals. The company has been given the freedom to choose the appropriate techniques to achieve their targets. This has motivated the staff and increased the possibility of success significantly.

(i) Identify, with reasons, the management approach employed by XX Company.

(ii) Debate the advantages and disadvantages of this approach

(b) YY automobile industry launched their new vehicle to the market. Sadly, it was not well acknowledged by customers in spite of remarkable improvements in its design compared to the existing vehicles. Assess the probable causes of the new vehicle's failure. Provide suggestions to avert such collapses in future.

(c) Select, with reasons, a learning tool which can help the management team of a multi-national company take advantage of its capabilities and help the leaders identify new opportunities.