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Suppose you are a tech consultant working for Ion Plus, a boutique tech consulting firm. Your firm has been approached by Grammerly Inc, a technology company developing digital writing and language tools using artificial intelligence.
Questions:
Develop a report for the Board of Directors of Grammarly. The report needs to have an executive summary and a body addressing the below issues:
A) Discuss the value proposition of chatbots and outline the business opportunities that exist for Grammarly if they were to push ahead with developing a commercial prototype.
B) Describe the characteristics of a chatbot and how current AI capabilities can be adapted to develop a chatbot capable of mimicking human personalities in an online setting to achieve marketing objectives.
C) Identify and examine the commercial cases for adopting chatbots in customer service and discuss to what extent Grammarly's existing AI capabilities can be leveraged to develop cost-effective chatbots to field FAQs and basic customer service enquires.
D) Recommend THREE specific actions Grammarly can take over the next 12 months to test the viability of developing and adding chatbots to their existing business.
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