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Discuss the value of marketing to the consumer

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Reference no: EM13488613

1.Review the American Marketing Association's Statement of Ethics and the Code of Conduct for the European Marketing Confederation.

2.Write a short paper (one to two pages) in which you discuss and compare the two codes from these marketing associations. In this paper, discuss:

a.The similarities and differences between the two codes.
b.The implications of these differences if a company markets in both the United States and the European Union.
c.The implications of these differences on your practice as a marketer.

3.This paper must utilize APA citations and references. Please ensure you review the APA guidelines.

In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following:

The value you place on marketing.
The value of marketing to customers and consumers.
The value of marketing to stakeholders and stockholders.

Reference no: EM13488613

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