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-Discuss the value of brand equity. Draw upon your own experience in the workplace or share how this can be applied to a specific situation if you have no experience in this area.
-The positivistic stance implies a notion of the brand being 'owned' by the marketer, who controls the communication to a passive recipient/consumer. Give an example of each paradigm as it applies to your Industry/Market and Product/Service. What is the message being communicated by the marketer and how does this message engage the consumer in the decision-making process?
References
https://smallbusiness.chron.com/effect-brand-consumer-behavior-61767.html
https://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html
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