Discuss the validity of the statement

Reference no: EM132206611

Question: In order to succeed in today's globalized world a multinational business needs to "think global & act local". Discuss the validity of the above statement through the examination of the global strategy of one of the following multinational businesses

1. IKEA

2. Coca Cola

3. McDonalds

The objective is to support your argument on the above statement based on evidence of global strategies for your chosen business.

Reference no: EM132206611

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