Discuss the use of the three different buying processes

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Reference no: EM131921054

Question: 1. Compare and contrast the problem-solving approaches used by final consumers and organisational buyers.

2. Describe the situations that would lead to the use of the three different buying processes for a particular product-lightweight bumpers for a pickup truck.

3. Compare and contrast the buying processes of final consumers and organizational buyers.

4- Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying! Explain your answer.

Reference no: EM131921054

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