Discuss the use of testimonials in advertising

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Reference no: EM131921922

Question: 1. Describe the type of media that might be most suitable for promoting:

(a) tomato soup,

(b) greeting cards,

(d) playground equipment. Specify any assumptions necessary to obtain a definite answer.

2. Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable?

Reference no: EM131921922

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