Reference no: EM131266690
Discuss the unique aspects of business buying behavior. Business buying behavior is distinguished by five fundamental characteristics.
• First, buying is normally undertaken by a buying center consisting of many people who range widely in authority level.
• Second, business buyers typically evaluate alternative products and suppliers based on quality, service, and price-in that order.
• Third, business buying falls into three general categories: new buys, modified rebuys, and straight rebuys.
• Fourth, the ethics of business buyers and sellers are often scrutinized.
• Fifth, customer service before, during, and after the sale plays a big role in business purchase decisions.
1. A colleague of yours has sent you an e-mail seeking your advice as he attempts to sell a new voice-mail system to a local business. Send him a return e-mail describing the various people who might influence the customer's buying decision. Be sure to include suggestions for dealing with the needs of each of these individuals.
2. Intel Corporation supplies microprocessors to Hewlett-Packard for use in its computers. Describe the buying situation in this relationship, keeping in mind the rapid advance of technology in this industry.
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What dividends do you expect for goodman industries stock
: What dividends do you expect for Goodman Industries stock over the next 3 years if you expect the dividend to grow at the rate of 5% per year for the next 3 years? In other words, calculate D1, D2, and D3. Note that DO = $1.50.
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Describe the seven types of business goods and services
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Determine the mechanical power developed
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Create a flow chart of the decision-making process
: Create a flow chart of the decision-making process using one of the processes identified in the Rainey text or some other version that you have discovered through your own literature research. Post your flow chart to the discussion
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Discuss the unique aspects of business buying behavior
: Discuss the unique aspects of business buying behavior.- Describe the buying situation in this relationship, keeping in mind the rapid advance of technology in this industry.
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Function to calculate the length
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Review the given list of common types of gifts and favors
: Review the given list of common types of gifts and favors.- Put a check mark next to the items that you think it would be acceptable for a purchasing manager to receive from a vendor.
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