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Assignment:
Your brand is Raid Insecticide. If it doesn't exist in your country, use your country's leading insecticide brand.
Answers must be written in essay format, which means that you shall provide you opinion on each topic.
Questions:
1. Perform a SWOT analysis of your brand in your country.
2. Suggest Marketing Objectives and Marketing Strategies for Raid insecticide in your country.
3. What would you consider to be the Ultimate Consumer Benefit of Raid insecticide? Explain the Benefit's supporting evidence.
Does either company have a strategy that will likely lead to competitive advantage?
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