Discuss the typical barriers to market entry

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Reference no: EM133342773

Case: You are an international marketing consultant and have been approached by Tealive in Malaysia to advise them on how to enter a global market which they have targeted. They have asked you to suggest TWO different forms of market entry methods. You are to write a report to the CEO of Tealive on the main factors you think they need to address when going International.

In particular, you must address the following factors: -

Critically discuss the typical barriers to market entry which may be experienced and the ways to overcome these barriers or to reduce their impact upon your client's market entry ambitions.

Reference no: EM133342773

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