Reference no: EM132456248
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: vertical integration, taper integration, backward vertical integration, forward vertical integration, strategic alliances, global strategy, international strategy, innovation.
Create a entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
-Identify Caterpillar Inc.'s short-term versus long term goals.
-Evaluate how mergers and acquisitions in the past 5 years have contributed to Caterpillar Inc.'s performance.
-Assess Caterpillar Inc.'s global strategy (international, multi-domestic, global-standardization, or transnational).
-Discuss the types of innovation Caterpillar Inc.'s uses such as radical incremental, disruptive, and architectural innovation. Identify types of innovation Caterpillar Inc. has used over time.