Reference no: EM131376907
In an effort to better connect with younger consumers, McDonald's restaurants in Southern California are enticing customers through their mobile phones, offering mobile coupons for a free McFlurry.
Under the promotion, customer's text the message "McFlurry" to a five-digit short code promotional phone line. An electronic coupon for the free dessert is then downloaded to their mobile phones; when consumers bring those phones to participating restaurants, they can redeem the coupon electronically. Mobile coupons (mcoupons) that are stored and carried in a mobile phone have higher redemption rates than paper or ecoupons because they are not forgotten, or left at home.
Mcoupons can drastically reduce delivery and redemption cost, trigger impulse buys, and send offers to customers in real time that are location based. Your customers are mobile, and you want your business to take advantage of mobile technology, so you have decided to create an innovative system for mcoupons, allowing customers to capitalize on instant redemption coupons.
As customers walk past your business (or within a 25-foot radius) a coupon will be pushed to their mobile device. As you prepare to deploy this new mobile marketing campaign, you need to create a detailed analysis of mcoupons, including all of the potential risks and benefits. In your analysis, be sure to discuss the types of coupons you would offer to your mobile customers along with all of the potential risks and benefits.
|
What is to stop a neighbor from collecting same information
: If home users do not protect their wireless networks, what is to stop a neighbor from collecting the same information? Who is really at fault here?
|
|
Derive an expression for the deflection
: Derive an expression for the deflection between the points where force is applied. Omit terms that are likely to be negligible but enumerate any such terms. (You may want to use symmetry.)
|
|
Explain what you would have to do differently
: Suppose that you want to allow (only) other users bob and chuck to be able to access the above file. Explain what you would have to do differently from what you described above. (You are not allowed to consider the use of ACLs.)
|
|
Find an article that discusses a program evaluation
: This module taught you that economic evaluation has become a vital part of program evaluation over the past couple of decades as stakeholders have demanded economic efficiency in their agencies and programs. The textbook discusses three types of e..
|
|
Discuss the types of coupons you would offer
: In your analysis, be sure to discuss the types of coupons you would offer to your mobile customers along with all of the potential risks and benefits.
|
|
Describe forecasting and managing future trends
: Describe forecasting and managing future trends, development, and change with a focus on emerging markets in Developing countries. Explain why monitoring change in this specific global market is important to managers.
|
|
Journals on information technology sourcing
: Find 2 peer-reviewed articles from academic journals on information technology sourcing . Summarize each article and compare and contrast the sourcing approaches in each article.
|
|
Develop two new products using rfid
: Develop two new products using RFID that can help you reduce expenses, increase profits, and create a competitive advantage for your business.
|
|
What is responsive web design
: 1. What is Responsive Web Design? What issues does it address? How effective is it at solving these issues? 2. What is meant by Accessibility? How does it relate to Web design and development? Why is this important?
|