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Case: Jamie makes candles at home for customers on an order basis. Customers normally place orders through the online website and candles are delivered to their address within seven working days of the order being placed. In the past 6 months, orders have increased significantly .
A local homeware retailer is interested in stocking Jamie's candles as their customers have shown interest in the product. Jamie has also identified a small boutique shop in a regional town that shows possibility of stocking her candles. Jamie identified this boutique shop as most of her customers come from that regional part of the state.
Question 1: Explain from a marketing perspective three benefits Jamie would gain by using retailers to expand her business.
Question 2: Discuss the type of distribution Jamie is currently using to sell her candles and the type of distribution she will use, when she employs retailers. Justify your discussion by showing application to the scenario.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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