User Account

All Pages

Discuss the type of consumer product you identified

Assignment Help Other Subject
Reference no: EM131421352

Goods and Services Marketing

The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.

Scenario:

Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.

Directions to complete this Assignment:

Read Chapter 10 in your textbook to understand how companies make branding decisions.

Download an explanation of marketing uses for branding here.

Watch the video segment on the Tom Peters website by going to "Tom's Topics" under "video" at: www.tompeters.com to view Brand, Design, and Differentiation (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009.

Used by permission of Tom Peters. See www.tompeters.com for additional information.

Checklist: In 250 words or more, answer the following questions:

Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.

Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.

Discuss how the television show or movie increases or decreases the brand equity of the product.

Describe the brand strategy of the product you identified within the plot of the story.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.

Reference no: EM131421352

Questions Cloud

Select two of the scenarios in the applications list : Select two of the scenarios in the Applications list 12.2 (a.-ff.) at the end of Ch. 12 in The Art of Thinking.Apply the following in a paper of 600 to 800 words for each scenario:Evaluate each argument, using the four-step process described on pp. ..
Determine the annual break-even point in number of haircuts : Determine the annual break-even point, in number of haircuts. Support your answer with an appropriate explanation. Show calculations to support your answer.
Prepare journal entries to record the sale of cereal boxes : Prepare the journal entries to record the sale of the cereal boxes, the recognition of the contingent liability associated with the potential refunds, and the actual refund payments for 2011 and 2012.
Describe in your own terms the resonance : 1.) Describe in your own terms the resonance. Give at least two examples. 2.) Give two examples which will demonstrate that the speed of sound depends on the density of the particles of the medium.
Discuss the type of consumer product you identified : The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must mak..
Electric field intensity produced by a charge : What is the electric field intensity produced by a charge at 10 meters, where the equipotential (electric potential) is 1.44 volts?
Provide the entry made by lilly to record the charge : Assume Lilly's tax rate for 2009 was 26 percent. Compute the tax savings related to the charge.
Concentration to be higher in houses with basements : Would you expect radon gas concentration to be higher in houses with basements or concrete slab foundations? Why? How could you test your hypothesis?
Define fraud and internal control principles : What level of internal controls is consider to be adequate in a company? What are effective controls for cash and why are these controls considered to be effective? Define Fraud and Internal Control Principles.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd