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Discuss the two basic promotion mix strategies

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Reference no: EM133169412

1. Define IMC and discuss how marketers implement it.

2. Discuss the factors to consider with regard to message structure when designing a message.

3. Discuss the two basic promotion mix strategies. Recommend a promotion mix for a brand of peanut butter implementing primarily a push promotion strategy.Then recommend a promotion mix for the same brand implementing primarily a pull promotion strategy.

Reference no: EM133169412

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