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1. What safeguards do companies enact to ensure ethical behavior among sales people and sales managers?
2. Discuss the three primary roles that salespeople have.
3. Are you especially loyal to any one brand? If so, what is it, and why are you so loyal?
4. How would you design an effective customer satisfaction program for the product or service described in your marketing plan?
5. What would you suggest to create a loyalty program for the product or service described in your marketing plan?
Compare and contrast analogous, parametric, and bottom-up methods of estimating costs. Describe issues in project cost estimating and how to deal with each.
Why do we want to create measurement devices early in the strategy process? How do metrics allow us to track the strategy process once it is implemented? =
Social media channels have fundamentally changed the way in which many business customers compare alternatives and make buying decisions.
What is the relationship between the supply and demand of a product in a market?
Marketing research for wishbone, the world's smallest smart thermometer
Explain what this means by using examples of several advertising methods that can successfully break through competitive clutter.
Scenario 1: Kid Pics Studio advertised a photographic portrait package special of 1 8x10, 2 5x7s, 6 3x5s and 20 wallets for a price of $19.95. Parents flocked to bring their children in for photo sittings. First the photographer would place the ki..
The marketing mix is a key set of tools within the microenvironment, which helps an organization produce the response it wants from their target market
What is the "image" of the Coleman Museum of Art? Why is image important for a museum? How would you rate the overall performance of the Coleman Museum of Art
How does the McDonald's 2016 SuperBowl Commercial address the needs of their stakeholders? What competitive advantage is it highlighting
Do some research of any publicly traded company and tell us what their competitive advantage is and how they utilize this to ensure profitability.
Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected
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