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For this discussion pick an offering you use or that seems interesting. This could be a product or service you have at home or have used, have seen advertised or are simply interested in.
-Tell us where the offering is in its PLC
-Discuss the three major components of the offering and why you think they were chosen
-Tell us how the audience for that offering is segmented and how that is important to marketing the offering.
-Finally discuss how all of these parts of the marketing for this offering affect how the offering is distributed through which channels and why.
Include One Citation from the chapter and One Citation from an outside source.
Use proper grammar, punctuation, and spelling appropriate to an academic setting.
Purpose: The purpose of this assignment is to understand learnings from chapters 5 – 8 as they are demonstrated in real world products or offerings and discuss how the marketing principles we are learning about apply.
Evaluate the superiority of each company's organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Include one (1) ..
Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
The profitability of the leading cola syrup manufacturers PepsiCo and Coca-Cola and of the bottlers in the cola business is different.
Define and explain the difference between Consumer Perception, Consumer Learning, and Consumer Research
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calculate the start and finish times for each activity and determine the minimum number of weeks for completing the project. Find the critical set of activities for the project.
The most successful organizations are able to connect vision/mission all the way to the everyday activities of employees. Why is it critical to connect the dots from vision and mission to the activity level? What benefit does the organization derive ..
Discuss one of the following questions using information you have gained from this week's readings: Should an employee have a duty to do his very best on behalf of his employer? Should employers be liable for the criminal activities of their employee..
Besides currency hedging, identify two other currency management strategies can Markel Corporation choose to fight currency fluctuations, since it exports 40% of sales. Explain your choices.
Assume you are the manager of a small firm that is dependent on a large manufacturing customer that uses the resource-dependence perspective. Put yourself in the position of the small firm, and describe what actions you would take to survive and succ..
Look if there is a mention of corporate social responsibility (CSR) in the annual report. Put it in your draft and rephrase the wordings.
Develop a forecasting model based on Liams suggestion to use a multiple regression model - Compare the two models.
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