Reference no: EM133185283
Question: St. George''s Multi-Service Facility for Seniors (SGMS) is a new entrant into the service delivery market for aging populations. The mission of SGMS is to provide quality services in a community where 60% of the demographic population is seniors. Although the market looks promising, SGMS will face many problems as a new business in the community.
The facility must build its customer base first by targeting both primary and secondary market interests. You are the chief marketing officer. Building a customer base by tracking marketing trends, gathering customer information, and connecting with both the primary and secondary interests are among your responsibilities. For this assignment, respond to the following:
Discuss the terms marketing strategy and marketing segment as they relate to the aging population, and cite examples. How do you go about choosing a specific market to serve the aging population? What role do demographics play in this?
What are the marketing trends? Why are they important in marketing, especially to the aging population? As a new entrant in marketing to the aging population, why is it important for SGMS to conduct a SWOT analysis?
Submit your responses in the following format: Executive Summary Introduction: SGMS mission Brief statement about the need for services for the aging population Summary of work done Marketing Strategies Definition of the marketing strategy and the market segment Discussion of the importance of demographics and choosing a target population Noting the importance of tracking trends Importance of conducting a SWOT analysis Deliverable Requirements Based on your findings and research, write an analysis of each item.
Your analysis should be a 3-page report with at least 5 references in APA format. Submitting your assignment in APA format means, at a minimum, you will need the following: Title page: Remember the running head. The title should be in all capitals.
Length: 3 pages minimum Abstract: This is a summary of your paper, not an introduction. Begin writing in third person. Body: This begins on the page following
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