Discuss the target market for each brand

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Reference no: EM133501191

Assignment:

The essence of successful marketing strategies is brand positioning.

For this discussion exercise, select two brands of the same product that are positioned differently.

Brands: Apple & Samsung

Product: Smartwatch

Then explain how each brand is positioned and how consumers perceive each brand.

Are these brands positioned on the basis of actual characteristics or perceived characteristics?

? Be sure to explain your response in detail with support from the readings.

Consider the target market for each brand and discuss if the positioning is effective in differentiating the brand from its competitors. How so? Or why not?

Reference no: EM133501191

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