Discuss the target market and explain why these customers

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Reference no: EM1399009

Q. The student is required to prepare 4-5 page research plans to support introducing the Product and Service for Your "marketing Plan" to the US market. In addition to stating your marketing objective, the student is required to:

1. Classify the marketing segment for the product and Explain why this segment was selected;

2. Discuss the target market and explain why these customers will be targeted;
Conduct a SWOT(strengths, weakness, opportunities and threats) analysis for the industry;

3. Discuss the target market and explain why these customers will be targeted

4. Express the market position for your product and service. Support your recommendation with at least 2 reference sources that discuss the nature of the product use of market research methods related to the product or considerations in conducting research and cite your references using APA style.

Reference no: EM1399009

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